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Rethinking your business strategy?

Link with a university for new ideas, knowledge and resources.

Credit: Kristen Sadler

The resources, experts and ideas within a university campus are a rich source of diversity that can complement a business’s internal capabilities.

In the wake of the COVID-19 pandemic, businesses everywhere are rethinking purpose and strategy. Amidst the turmoil and uncertainty, at least one thing is clear: building a sustainable and impactful organisation in this radically changed environment requires more new knowledge and less reference to past ways.

As we shift from response to recovery – from reactive to proactive – there’s opportunity for leaders to create new links with innovative universities for knowledge and resource exchange.

A positive downstream effect of increasing the quality and quantity links between individual businesses and universities is the strengthening of the business-university nexus; a core element of local, national and global innovation systems.

To facilitate the first stages of establishing links with universities, I’ve put together practical ways to initiate personal connections and some of the potential benefits that can spring from business-university links.

Read the article on Medium here.